The City Is Your
Game Board.
Trove turns real NYC neighborhoods into AR treasure hunts. Merchants hide perks. Locals discover them. Everyone wins.
How a hunt works
Merchant Creates a Hunt
A coffee shop hides a virtual golden token near their storefront using the Trove merchant dashboard. Anyone in a 3-block radius can find it via AR.
A Local Discovers It
A Williamsburg resident opens Trove, spots the AR overlay on their block, hunts it down, and claims a free morning bun. Real perk. Real visit.
The Perk Goes Viral
They tap "Pass the Perk" — the deal lives for 24 hours and can be forwarded to one friend. That friend has to visit in person to claim it. Closed loop. No ad spend.
Who plays — and how they win
Merchants
Pay a flat monthly fee. No commissions. Your AR hunt runs 24/7 and drives verified in-person visits.
Creators
Recommend local spots you already love. Earn rev-share when your followers claim perks you surfaced.
Locals
Free to join. Discover hidden gems around you. Get real perks at real places — not discount codes.
The Mechanic That Makes It Spread.
Every claimed perk can be passed to one person — but only for 24 hours, and only redeemable in person. No screenshots. No shareable links. Just a reason to actually go somewhere with someone.
Ready to bring your block to life?
Join the merchants and locals building the first AR commerce layer in NYC.